About
Projects
AAA insurance
CR- magalog
RD Select Editions
RD health brochure
Consumer Reports
AMA welcome kit
Digest Diet - microsite
TOH - microsite
Digest Diet – direct mail
5-10-15
ooVoo - Galaxy
ooVoo - Mother's Day
Numbers Game
Space Ads
Magazine acquisition
Magazine acquisition
Best Health - sample issues
AIG - cross promotion
Closing Settlement
Magazine renewals
Reader's Digest - sweepstakes
Product brochure
Magazine gift
Murder and Mayhem
TIM FARROW
About
Projects
AAA insurance
CR- magalog
RD Select Editions
RD health brochure
Consumer Reports
AMA welcome kit
Digest Diet - microsite
TOH - microsite
Digest Diet – direct mail
5-10-15
ooVoo - Galaxy
ooVoo - Mother's Day
Numbers Game
Space Ads
Magazine acquisition
Magazine acquisition
Best Health - sample issues
AIG - cross promotion
Closing Settlement
Magazine renewals
Reader's Digest - sweepstakes
Product brochure
Magazine gift
Murder and Mayhem
ooVoo - Galaxy
We developed a series of e-mails and banners for head-to-head testing of the relative strength of various incentives to overall response and performance.
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